Synopsis of Campaign:-
Only two or three sentences required, but this is very important! It will be this which makes people choose whether to read on, or to go to the next campaign.

Where to contact:-
Email addresses of the companies concerned
Email addresses of sponsors
Possibly URLs to online petitions

The proof:-
Preferably URLs to new articles on the subject, or to where you heard about it. StandAndBeCounted cannot act on rumour or hearsay, because of the oppurtunity for malicious damage.

Why should we act?:- 
This is your chance to put your opinion forward. Tell us WHY this is so important, WHY people should act.

More information:-
Links to followup URLs which will give more information, or to email lists and messageboards where people can discuss the situation.